An increasing number of players in the dental industry are catching on to the idea that membership dentistry helps the most successful dental brands democratize access to quality, affordable dental care.
Dental membership plans are changing the dental plan narrative in the industry, and revolutionizing the way consumers access and pay for their care.
So why should you consider learning more about membership dentistry?
Because membership dentistry, also referred to as subscription-based dental care, provide DSOs with an element of innovation and can help move their practices close more treatment, increase services rendered revenue, and keep patients (members) coming back.
Here are a few reasons to the membership dentistry movement:
Organized Dentistry Is Growing Rapidly
Traditional solo practices are becoming less common as more and more dentists are transitioning to a Dental Service Organization(DSO) model. Today, roughly 20% of all dentists are affiliated with a DSO, with projections that number will grow to 50% by 2025. It is important that the industry recognizes that figure will only grow with time.
With the continued growth of DSOs, more and more practices will see an increase in patient volume due to better patient acquisition tools and services DSOs provide. Professionally administered dental membership plans allow DSOs and their supported practices to offer transparent, value-based pricing through the prism of a top-notch membership experience.
The Cost of Treatment Intimidates Patients
Several barriers keep patients from accessing dental care and the treatments they need. However, the main concern for patients across the nation is affordability. Enrolling in a dental membership plan allows patients to overcome their chief concern: the unknown, yet perceived high cost of oral care services.
By effectively marketing a dental membership plan, practices will see an influx of patients looking to get the most out of their membership as a result of the upfront, transparent pricing schedules published to members. Patients who have memberships schedule more appointments, have more regular routine checkups and receive the critical dental care they may have previously avoided due to the inability to cover costs.
Struggling Practices Need Relief
Unfortunately, many dental practices worry about their patients’ ability to pay for their services, declining practice revenues, and managing administrative and operational tasks. Some DSOs and practices are facing severe burnout from the increasing demands on the operational side of their businesses. Many of these demands revolve around the antiquated dental insurance reimbursement model and dealing with insurance companies can only add fuel to the fire and create more problems for practices looking to grow.
Dental membership plans partially alleviate these burdens and allow dentists to provide their patients with the best care possible. There are differences between Dental plans & insurance plans. Membership plans have fewer restrictions than insurance and allow for recurring revenue streams. Membership plans make certain that dentists collect immediate payment at the time of service.
Membership Dentistry: The Future of Dental Plans
Membersy is in a pivotal position in an evolving dental landscape. With organizing dentistry growing at a rapid pace, there are various opportunities, such as customer acquisition and expansion, for those who trust in membership dentistry.
The dental industry will continue to see more practices and patients shift toward membership dentistry, allowing for a highly personal and connected experience for more and more individual and families nationwide.