It’s the end of the year, which means it’s time to take stock of where we’ve been while looking forward to what’s ahead.
2021 was a uniquely disruptive year for healthcare in general and dental services in particular. The traditional employer-sponsored healthcare model was upended when millions of people lost or left their jobs, harming dental consumers and dental service organizations (DSOs).
The past year also proved to be fertile ground for innovation, allowing new care methodologies to thrive. Membership dentistry, powered by subscription-based payments, increased significantly in the past year. Prominent DSOs, including Heartland Dental, Smile Brands Inc., MB2 Dental, NADG, Great Expressions, and many more, are embracing this approach, making their practices more accessible for Medicare patients, freelance and contract workers, and uninsured “cash-paying” patients.
In total, more than 4,000 practice locations and one million members across the United States utilize membersy’s enterprise subscription management and billing platform to offer their patient communities a more personal and connected dental experience.
Funding the Future of Dental Care
Membersy’s rapid growth and expansion were made possible by a $66 million September funding round led by Spectrum Equity, a leading growth and equity firm focused on internet-enabled software and information services companies.
The funding round empowered membersy to expand its team, products, and services in response to a fast-growing DSO partner base, ensuring that growth didn’t compromise excellence of efficacy.
In addition, membersy added several board members, including Dr. Chad Wise, former Founding Partner at North American Dental Group, a DSO with more than 250 affiliated dental practices across 15 states; Keith English, former Co-Founder & CEO at LocalMed, a leader in real-time online scheduling for dental teams, and Jeff Haywood, Managing Director at Spectrum Equity.
Individually and collectively, their experience and expertise will support membersy’s exponential growth in the past year. To be sure, we are thrilled with the growth and maturity that emerged in 2021. We knew that there was a significant opportunity to remake modern dentistry, and this year’s growth and development proved that thesis. However, we are not resting on the past year’s success. We are looking ahead to what’s next.
The Best is Yet to Come
Making membership more accessible to dental consumers and DSOs further fulfill’s membersy’s mission to help dental practices provide more treatments and retain more patients while supporting our partners by identifying new dental consumers. We are looking forward to continuing that work in 2022 and beyond.
Of course, none of this would be possible without the incredibly talented, dedicated, and forward-thinking membersy team. We are grateful for their contributions, and we’re hiring more talented people to help fulfill our purpose in 2022!
Stay Safe & See You next Year
As 2021 comes a close, happy holidays and a happy New Year from everyone at membersy. We look forward to serving our dental consumers and DSO partners in the year ahead.