Marketing efforts can be expensive and time consuming when you are trying to run a dental practice. However, marketing is key in a saturated market to keep your practice relevant.
There’s no “one size fits all” answer on how to build your marketing strategy, but these key initiatives can get you started.
Stay updated online.
Your online presence is two-fold. While it brings in new patients because you are easily searchable, it also makes it easier for current patients to gather information they need on your practice. Practice location(s), hours, phone number and services should be easy to access.
Make sure your website is always up to date. Then, slowly expand your online presence to social media, e-newsletters and blogging. You don’t need to do it all at once; tackle one before you move on to another. Do you want to start writing a quarterly “From Your Dentist” e-newsletter? Spend time perfecting it before taking on social media and blogging.
One of the best forms of marketing is word of mouth. Offering some sort of discount or bonus to your current patients who refer you to others is an easy and effective way to market yourself.
Something simple like creating a business card or sending an email that outlines discounts patients can receive from each referral they bring in can do the trick. Your loyal patients will be happy to refer you and you’ll feel good giving them a discount.
It’s a win-win situation. Try it out and watch your patient numbers rise.
Participate in Local Events
Most of your patients will be local, so why not get out in the community? Donating money to a good cause is one way, but there are many ways you can make a splash in your community.
Get your office staff together and participate in your town’s 5k race. Take your family to communal park clean-ups. Showing you care about the community you live in will only strengthen your reputation there.
Marketing will bring in new patients and strengthen ties with existing patients, so don’t kick it under the rug. Our biggest piece of advice? Keep your marketing initiatives simple and take it one step at a time by building off of what you’ve already accomplished. This will yield the best results.