Straight Talk with Swish Dental

Swish Dental is a premier dental service organization with nine locations across Austin, Texas. Swish Dental practices provide general care, orthopedics, cosmetic dentistry, and family dentistry in a modern environment with ultimate comfort and state-of-the-art equipment. 

We sat down with Dr. Viraj Desai, Founder of Swish Dental, to talk about their membership plan, Swish Smile Membership, powered by membersy

membersy: When did you implement memberships into your practices and how has Swish Dental changed since then?

Dr. Desai: With the help of membersy, we designed and implemented our membership plan about two years ago. Since then, we have been able to better serve our cash-paying patients and change our office from being 90% PPO to serving more membership-related patients. It’s been a great two years. 

membersy: In what ways have your practices benefited from your membership program?

Dr. Desai: When we implemented our membership program, we were able to gain many new patients who are cash pay and offer discounts for treatment for them. At the end of the day, those patients are happy they have dental care at an affordable price and we’re happy to be their chosen practice. Because of our membership program, we have a higher number of returning, loyal patients.

membersy: How have patients responded to your membership program and what feedback have you heard from them?

Dr. Desai: Patients do really like the plan. They like the fact that they have transparent discounts on additional treatment. They can come in every six months for their cleanings, which are complimentary with our membership program. Overall, the feedback from patients has been very positive. 

membersy: How would you describe your experience working with membersy? 

Dr. Desai: Working with membersy has been really easy. We appreciate their professionalism and the customer service is great. 

The digital interface that membersy created is straightforward and user-friendly, so implementation on the patient and staff side is seamless. When a patient enrolls in our membership program, it’s quick and simple. Also, membersy designed marketing materials for us, like handouts and brochures, that make it easy to distribute information to current and prospective patients. 

membersy: Anything else you’d like to share? 

Dr. Desai: We have also enjoyed working with membersy because of their style. We are a tech-focused dental office and membersy’s model and design have that modern touch.

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