since most dental practices closed their doors due to the covid-19 pandemic, there has been a buildup of dental care treatment needs from preventative to cosmetic. as dental practices begin to reopen, it’s now more important than ever that you consider the financial barriers that your patient base may be facing. with lost jobs and benefits due to the pandemic crisis, consumers will be seeking cost-saving solutions such as a dental membership plan to help offset the out-of-pocket expenses that would typically be covered under their insurance policy. to jumpstart your membership plan, here are a few items to consider as you promote your program coming out of the pandemic.
this is a great way to maximize your existing patient base while also showing them that you’re working hard to provide a cost-saving solution for those who have been greatly affected by the pandemic. some of your patients have been affected by the crisis more than others, and you won’t necessarily know who has been affected the most, so when you build your campaign, ensure that you’re reaching everyone you can. your newly uninsured patients will be grateful that you have a financial solution that helps fill the gap for their previous insurance.
if you already have a program in place, it’s important that you consider lowering the barrier to entry. we see many programs that are priced anywhere from $200-$300 per individual, and while that enrollment fee typically pays for free diagnostic work and free cleanings, many Americans don’t want to consider paying $200-$300 for anything that isn’t absolutely necessary at the moment. most of the successful membership plans that we power are priced right around $100 and include free oral exams and x-rays, while the cleanings are paid out-of-pocket at a discounted rate. your patients and prospective patients will appreciate that you’re cognizant of how your community has been affected by the ripple effect of the pandemic, and will certainly look to take advantage of this limited-time offer.
interested in offering a membership plan but don’t know where to start? we can help: https://calendly.com/michaelshuman/demo?month=2020-05