Austin, Texas (March 25, 2019) – Ascension Dental, the oral health startup that provides dentists with thoughtfully designed membership programs, is refocusing its brand identity as membersy, a new name intended to capture the company’s rapid growth and innovation.  

“Membersy represents what we strive for each and every day, which is creating effective, easy-to-use membership programs for dental practices and their patients,” said Eric Johnson, Founder and CEO. “We are deeply passionate about membership dentistry, the dentist-led movement that dramatically improves patient experiences and outcomes. It’s our mission to provide dental practices with the tools and support to treat their patients like members, not numbers.”

Since 2015, Ascension Dental, now membersy, has been powering the membership dentistry movement with a suite of advanced membership technology, marketing and administration solutions for independent, small and large dental group practices.

Membersy places an emphasis on people, which is the essence of the membersy tagline “a membership experience.” The membersy name, logo and tagline reflect the company’s ability to facilitate modern membership experiences for dentists and their members. Membersy will continue to offer modern e-commerce websites, robust online dashboards for offices to monitor the health of their membership program and member portal for members to easily manage their account details and membership billing preferences. Membership plans powered by Membersy feature custom-designed membership materials, welcome kits, ID cards and electric toothbrushes.

The launch of the new brand emphasizes the company’s continued growth and attention to people. “I am excited about our name change to membersy,” said Michael Shuman, EVP. “The name change embraces our commitment to creating a membership experience second-to-none for our partners and their members.”

The membersy name change comes just in time for the 2019 Association of Dental Support Organizations Summit held in San Diego from March 28 through March 30.